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n the past couple of years mineral makeup has exploded onto the market, with reported sales growing by sixty percent last year alone. So what accounts for this huge and sudden popularity with today's women?

Mineral makeup is developed using minerals that are first sterilized and ground into a granular powder and then treated with selected natural inorganic pigments to create a variety of colors. Using a mineral makeup instead of a chemical based makeup provides significant benefits.

Mineral makeup is appealing to women with sensitive skin, because mineral makeup is non-comedogenic, which means it does not enter the pores of the skin, but instead permits the skin to breathe. As a result, for those women who suffer with rosacea, dryness, acne or other skin ailments, utilizing mineral makeup permits them to enjoy a skin-friendly product that will not exacerbate their problems. In addition, the primary ingredients used in mineral makeup are, unlike most makeup, inorganic, meaning that bacteria and microbes cannot live in the makeup and infect the skin. The components of mineral makeup being inorganic also means that no preservatives need be included and that the makeup will have a long shelf life, as long as sufficient care is taken to use brushes that are clean.

Mineral makeup of high quality does not leave one feeling as if one is wearing a mask, unlike traditional makeup. Mineral makeup has a much lighter, almost weightless character. Most users report that wearing mineral makeup can feel like they are not using any makeup. It also leaves the skin with a natural, translucent radiance.

The finest mineral makeups use ingredients designed for the purpose of improving the skin's health. These may include a broad spectrum of UVA and UVB sun protection, as well as zinc, magnesium and some anti-inflammatories. Many women have oily skin. For these women, mineral makeup provides an excellent answer. Traditional chemical-based cosmetics are very much a liquid, as a result of the oils they include. These oils cause many problems, especially in women with an oily complexion. Since mineral makeup includes no oils, these types of problems can be avoided.